These kicks are all kinds of good. The development spurred out of an environmentally-friendly partnership between Adidas and non-profit marine conservation organization Parley for the Oceans. With long term goals to fight ocean waste, Adidas also had help and support from Sea Shepherd Conservation Society which collected the materials that went into the construction of the sample shoe. Deep sea gill nets, which are built with very fine nylon threads and a small weave, were confiscated off the west coast of Africa and knitted into the model. Additionally, small bits of plastic that had been floating around as a threat to marine wildlife were also scooped up and integrated into other parts of the shoe's design. Due to the fact that the shoe is woven, excessive material waste is completely avoided because a pattern does not need to be cut out, unlike conventional footwear. We are loving this green approach engineers took to the drawing board! We are totally on board with the concept and are thrilled to see the steps (literally!) corporations are taking to clean, protect, and conserve the fragility of our beautiful oceans and their ecosystems. The eco-conscious footwear line is expected to launch later this fall with plans to expand into other apparel categories.
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| Photo: Adidas/Parley for the Oceans |
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