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Thursday, September 5, 2013

On the Rise: Conscious Consumerism + Fashion Transparency

Mohnton Knitting Mills in Pennsylvania

"Does knowing where a shirt comes from 

affect your decision to buy it?"

- Emanuella Grinberg, CNN



Transparency is becoming more and more important to consumers when it comes to ethical and sustainable business practices. Author Elizabeth Cline states that "up until now, ethical clothing's story was it was sweatshop free or organic, but what was missing was an authentic and feel-good human story about the people who design and make clothes." CNN Living has highlighted an independent American factory that specializes in sewing custom garments for boutique clients. Mohnton Knitting Mills richly represents one of those authentic background stories Cline is talking about. This is a wonderful article which gives credibility to doing business with genuine companies using small scale and ethical production methods. Sourcing domestic materials and manufacturing locally supports communities and enables small businesses like Small Trades to communicate their efforts of fair practices with consumers.

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